Pair's Recession Partnership Is Survival Of The Fitness

Nestled in the historic Germantown section of Philadelphia is a boutique fitness and wellness studio whose format is to provide an intimate setting for individuals committed to their wellness, but disheartened by the jam-packed scene most commonly attributed to larger health clubs. The Well Loft, llc offers instructional classes in vinyasa yoga, mat and spring board Pilates, fit boxing, indoor cycling as well as weight loss and weight maintenance wellness coaching.  
A Northeast Philadelphian and mother of three, owner and operator Ava Adames, MS, is an exercise physiologist, certified personal trainer, and certified wellness coach. The Well Loft has been open for over a year and despite the fact that Ava is proud to offer the best in wellness and fitness services she needed to figure out how to sustain the business in these still, very relevant tough economic times. In the wake of "no frills" fitness center chains like Planet Fitness who offer $10 memberships but virtually no motivation or support for their clientele, these mega chain gyms have put a slight damper on smaller fitness centers and their ability to financially compete.  Never one to feel completely discouraged, Ava set out to find an industry like partner to help her support and sustain the business. Ava recently partnered with another business woman who was in need of the same support. Cheryl Ingram owns and operates Lace It Up Dance Studio which just recently acquired The Well Loft's former loft space at The Kendrick Building while The Well Loft expands to a larger street level studio within the same building.  Lace It Up Dance Studio offers traditional as well as Latin and ballroom dance instruction  for youth and adults alike. The coming together of these two businesses is not so much a merger but a sharing of marketing and promotion capabilities which will allow them to cross network with clients while containing costs by doing so. The result in consolidating costs will allow them to offer community discounts on a continuous basis. Their goal is to make wellness and fitness attainable (within the neighborhood), affordable (classes range from donation to $5 to $15) and of high quality with motivational support.
For  information on The Well Loft and Lace It Up Dance Studio please visit them at   and


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